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GUCCI X Bidriware
Craft as Luxury

The project comes under Self-Determined Innovative Project under historical and multi-disciplinary research. Promoting craft as a luxury product is one of the best initiatives one can take to save the legacy of India develop a promotional campaign to redefine and reposition selected luxury brand with the following components: - Reiterating its brand philosophy - Designing a luxury product for range diversification - Branding and Marketing

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